![From left, Linda Rhodes, Arlene Kisner (sometimes misidentified as Arlene Kushner), and Ellen Broidy participate in the "Lavender Menace" action at the Second Congress to Unite Women, in Chelsea on May 1, 1970. (Photo by Diana Davies. Image source: Manuscript and Archives Division, The New York Public Library)](https://outsfl.com/media/astroid/assets/images/blank.png)
The website of The National Women’s History Museum (NWHM) describes Betty Friedan as “co-founder of the National Organization for Women” (NOW) and “one of the early leaders of the women’s rights movement of the 1960s and 1970s. Her 1963 best-selling book, The Feminine Mystique, gave voice to millions of American women’s frustrations with their limited gender roles and helped spark widespread public activism for gender equality.”