Winning two Readers Choice Awards this year — Best Business Owner (Male) and Best Esthetician — is a major moment for Jimmy Cohen, founder of J. Cohen’s Day Spa, a man’s wellness destination that has quickly become one of the most trusted names in South Florida.
For Jimmy, the recognition hits deeply.
“I am so honored just to be recognized,” he said. The awards celebrate both his personal dedication and the high standard of care that his spa has become known for. J. Cohen’s Day Spa stands out not only for its services, but for its philosophy.
“We are a dermatologist recommended day spa for men,” Jimmy said — a distinction that speaks to the professionalism, training, and clinical precision that guide the work of his team. The spa has earned a reputation for offering a truly elevated experience.
“We offer a 5 star experience and love to give back to our community,” he said, emphasizing that wellness at the spa extends beyond the treatment room and into real community impact.
Exclusively for men, the spa offers one of the most comprehensive service menus in the region.
“We are exclusive for men and offer a full service menu from massage to skincare and nail care, even laser and electrolysis,” Jimmy said. Clients come for everything from relaxing bodywork and customized facials to advanced grooming, corrective treatments, and long-term hair removal. The commitment to both comfort and results has helped build a loyal following among men seeking expertise, privacy, and a place that truly understands their needs.
But what sets Jimmy apart as a business owner is the energy he brings into every aspect of the spa. His passion for men’s wellness, combined with meticulous attention to detail, creates an environment where clients feel both cared for and understood. He has cultivated a team that shares his values — professionalism, respect, and an authentic desire to help men feel confident in their skin.
Just as meaningful is his devotion to community. The spa consistently supports local causes, participates in charitable initiatives, and serves as a welcoming space for the LGBTQ+ community and allies. Jimmy believes that wellness is not a luxury, but a foundation for stronger individuals and stronger communities.

