In a world where traditional advertising is becoming increasingly expensive — and far less effective — a bold new platform is stepping in to completely reshape how businesses connect with consumers. Perks Plus VIP is not just another app — it’s a revolutionary approach to hyper-local marketing, customer engagement, and measurable results.
At its core, Perks Plus VIP is built on three powerful pillars, starting with what it calls “The Happenings.” Imagine opening an app and instantly discovering everything exciting within a five-mile radius — concerts, festivals, theater, grand openings, art shows, fishing tournaments, and so much more. Each event is fully described, directly linked, and mapped, allowing users to easily explore what’s happening around them in real time.
The second major component is exclusive perks. Members gain access to hundreds of preferred offers from local businesses — all within their five-mile area. Best of all, the app is completely free to join. By removing the traditional barriers found in loyalty and discount programs, Perks Plus VIP creates a vibrant ecosystem where users are continuously rewarded simply for participating.
Adding even more excitement, every new member who signs up receives a $5 credit instantly loaded into their digital wallet, which can be used toward purchasing discounted gift cards. In addition, members earn a 5% rebate on every gift card purchase, with those rewards automatically deposited back into their digital wallet for future use.
But the most groundbreaking feature — and the one poised to disrupt the advertising industry — is its “Cashless Advertising” digital gift card model. Through the app, members can purchase digital gift cards at up to 50% off at their favorite local businesses featured on the platform. For consumers, it’s unbeatable value. For business owners, it’s a completely new, risk-free way to advertise.
Here’s what makes it revolutionary: businesses never pay upfront advertising costs. Instead, they authorize Perks Plus VIP to create digital gift cards at values they choose as part of their advertising campaign on the app. These cards are then offered to members at up to a 50% discount, and the business only incurs a cost when the card is redeemed. Even then, the cost is limited to their hard product expense — making this one of the most efficient and effective customer acquisition strategies ever introduced. Even better, each redemption between the business and the customer takes less than five seconds within the app.
This pay-for-performance model eliminates wasted ad spend and ensures every dollar generates real customers. It’s a true win-win — unlike anything currently available in the marketplace.
Leading this innovation is Bobby Blair. A proven pioneer in media and marketing who has spent decades empowering local businesses and building community-driven platforms. With Perks Plus VIP, Blair brings his visionary leadership to a solution perfectly designed for today’s fast-paced, mobile-first world.
To celebrate its debut, Perks Plus VIP is hosting a complimentary pre-launch brunch.
Location: 701 N. Andrews Ave., Fort Lauderdale, FL 33311
Date: Monday, April 13
Time: 10:30 a.m.
Download Perks Plus VIP on the Apple App Store, Google Play, and all major platforms.
Bobby Blair is an LGBTQ media pioneer and leader known for his philanthropic work on behalf of the LGBTQ+ community. A Florida native, he lives in Fort Lauderdale with his longtime partner, Brian Neal. Blair was inducted into the GLBT Hall of Fame in 2015.
