Opening a bar or restaurant in Greater Fort Lauderdale isn’t just a business move — it’s a lifestyle adventure. Sunshine, diversity, and an ever-growing tourism base make this region one of South Florida’s most exciting hospitality markets. But success here requires more than great cocktails and a catchy name; it demands careful planning, financial realism, and a deep connection to community.

The Realities: Labor, Licensing, and Landlords

Let’s start with the basics: Florida’s minimum wage is climbing again — set to hit $14 an hour on September 30, 2025, and $15 in 2026. Those costs need to be built into long-term projections from day one. The good news? The labor pool in South Florida is seasoned, with experienced bartenders, servers, and chefs who understand hospitality in a tourism-driven market.

Then there’s permitting. Operators must secure both a Broward County Business Tax Receipt (BTR) and, if inside Fort Lauderdale city limits, a City business tax license — each renewed annually around Sept. 30. Thankfully, Wilton Manors has streamlined much of its process online, making it easier for new ventures to get up and running along Wilton Drive.

Liquor licensing is another big-ticket item. A 4COP license, which allows full liquor service, is limited and highly sought after. These licenses often sell on the secondary market for around $220,000, with financing available (usually 25% down). 

The Hidden Hurdles: Insurance, Rent, and Risk

Real estate and insurance costs in 2025 are where many dreams meet reality. Commercial property premiums have risen sharply across Florida, particularly near the coast. Operators should budget for wind, flood, and business interruption coverage — and stay prepared for fluctuations.

Perhaps the toughest nut to crack? Rent. On Wilton Drive especially, landlords have resisted lowering rents to encourage new businesses, creating a barrier for fresh concepts. 

One of the most critical pieces of opening a new bar or restaurant is that you must hire a time tested and trusted contractor who has a history of doing things on time and on budget. It is also critical to have an advertising campaign that starts a few months before your grand opening and is budgeted throughout the year. This is a huge mistake made by many new businesses and existing businesses.

Parking, People, and Pride

Parking and mobility are vital to operations. Wilton Drive’s paid lots (6 p.m.–3 a.m.) affect turnover, staffing, and scheduling. Smart operators engage early with the city and their neighbors to coordinate during peak events like Stonewall Pride and seasonal tourism rushes.

The good news: Wilton Drive’s complete-streets redesign has made the area more pedestrian-friendly and vibrant, perfect for outdoor dining and nightlife. 

The Upside: Tourism and Community

Tourism remains the lifeblood of the local economy. Visit Lauderdale reports that visitor spending generated roughly $125 million in tax revenue in 2024 and supported over 100,000 local jobs. That’s a wave of opportunity for anyone with a strong concept and an even stronger work ethic.

The Takeaway: Build Smart, Stay Visible, and Connect Deeply

Beyond jobs and tax dollars, great venues give neighborhoods soul. They become gathering places, storytelling stages, and catalysts for creativity.