The Human Rights Campaign will target a record-high 75 million pro-LGBTQ voters nationwide with a public education and mobilization campaign ahead of the 2024 elections, which includes a $15 million investment in six key battleground states, the group announced on Monday.
The initiative will focus on voters in states like Pennsylvania, Arizona, Michigan, Wisconsin, Georgia, and Nevada with “hired staff, field efforts, events, paid advertising, mobilization, and grassroots engagement,” HRC wrote in a press release announcing the campaign, which is titled “We Show Up: Equality Wins.”
HRC defines Equality Voters as constituents who are “united by the advancement of LGBTQ+ equality, and are younger, more racially diverse, and more female than the general electorate.”
Among those who would vote for third-party candidates if the election were held today — 22%, or 16.5 million people — survey results show half would support President Joe Biden if they reach the understanding that their third-party vote would support Donald Trump’s bid for the White House.
Along with re-electing Biden and Vice President Kamala Harris, HRC’s campaign will work “to defeat escalating anti-trans attacks” and “electing historic LGBTQ+ and pro-equality candidates down-the-ballot,” the group wrote.
HRC will support LGBTQ candidates in California, Texas, New York, and Delaware with the aim of helping to elect a pro-equality majority in the U.S. House of Representatives.
“Trump and his MAGA allies are promising a hate-filled agenda that hurts everyone who doesn’t look and live like them,” HRC President Kelley Robinson said. “They think they can bully and scare us and take away our fundamental freedoms. But the LGBTQ+ community has won these hard fights before — and we refuse to go back.”
HRC noted, “Trump has promised to not just undo all the progress made by the Biden-Harris administration; but to erase LGTBQ+ people from federal law, further dismantle access to health care for transgender people, and dictate curriculum for school children.”
Washington Blade courtesy of the National LGBTQ Media Association.
