DNC Invests in LGBTQ Media With Major Ad Buy

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Photo by Patrick Rodenbush, via Wikimedia Commons.

The Democratic National Committee rolled out a six-figure advertising campaign in LGBTQ publications across the nation, including locally OutSFL and HotSpots as well as Watermark in the Orlando/Tampa area.

According to NBC News the campaign is estimated to reach more than 1 million voters in its first week.

Other publications include Washington Blade and Metro Weekly in the Washington, D.C. area, Qnotes in Charlotte, North Carolina; the Las Vegas Spectrum; Georgia Voice; GoGuide Voter’s Guide in Iowa; Dallas Voice; Philadelphia Gay News and Q Burgh in Pennsylvania; Ambush Magazine in New Orleans; ION Arizona; OutSmart in Houston; and SWERV Magazine, a national Black LGBTQ media outlet.

Earl Fowlkes, Chair of the DNC LGBTQ Caucus, applauded the decision in a statement.

“The DNC’s ad buy in LGBTQ publications is a pivotal step in making sure our community is not only seen but heard in this critical election. These publications have been a cornerstone of LGBTQ advocacy and culture, and by supporting them, the DNC demonstrates its commitment to amplifying the voices that matter most,” he said. “As we rally behind the Harris-Walz ticket, it’s essential that LGBTQ voters, especially Black LGBTQIA+ voters, are engaged and informed. This investment speaks to the importance of our community in deciding the future of our nation.”

In the statement, Jaime Harrison, chair of the DNC, hopes the campaign will show that no community is being taken for granted.

“This historic investment from the Democrats aims to meet voters where they are, recognizing that the LGBTQ+ community is a large and diverse voting bloc that we are not taking for granted,” he said. “Our fundamental freedoms to be who we are and who we love are on the ballot this November, and we’re empowering diverse corners of the LGBTQ+ community to make their voices heard.”

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