In today’s fast-changing marketplace, businesses are constantly searching for smarter, more effective ways to reach customers. Traditional advertising can be expensive, unpredictable, and often disconnected from real results. That’s exactly why I created Perks Plus VIP — a cutting-edge platform built on innovation, efficiency, and measurable impact.
At the heart of Perks Plus VIP is our cashless advertising model, a powerful concept that transforms how businesses invest in marketing. Instead of spending cash on traditional ads with uncertain returns, businesses purchase an advertising campaign and authorize an equal value in Perks Plus VIP gift cards. Those gift cards are then offered to our members at a compelling discount — creating immediate demand, driving traffic, and delivering real customers directly to participating businesses.
It’s simple. It’s strategic. And most importantly — it works.
This model aligns the interests of both businesses and consumers in a way that traditional advertising never could. Businesses gain exposure and foot traffic, while members gain access to incredible preferred perks and 50% off gift cards at the places they already love. It’s a win-win ecosystem designed for today’s experience-driven consumer.
Right now, we are actively onboarding and activating businesses throughout Greater Fort Lauderdale. Every day, more businesses are joining the platform, recognizing the opportunity to be part of something truly transformative. Our goal is clear: to build a robust, dynamic marketplace before we open the doors to members.
When we officially launch to members in early summer 2026, the experience will be unlike anything else in the market. Members will be able to join for free and instantly access a powerful platform designed to help them plan their social lives, discover new experiences, and save money along the way.
With our integrated “Happenings” feature, users will explore what’s happening around them — events, nightlife, dining, and more — then seamlessly connect those experiences with exclusive perks and deeply discounted gift cards. Imagine planning your night out, finding a great perk, and instantly purchasing a gift card at 50% off — all in one place.
That’s the future we’re building.
For businesses, the opportunity is now. This is your chance to position your brand at the forefront of a next-generation marketing and advertising platform. By joining early, you’ll be part of the foundation — ready to engage thousands of members from day one.
Perks Plus VIP isn’t just another app. It’s a movement toward smarter marketing, stronger customer connections, and a more efficient way to grow your business.
We’re not just creating demand — we’re activating it.
To business owners: get started today, wow our future members, and grow your business with us.
Business Owners — Learn More
Attend our upcoming live presentations and activation events and discover how Perks Plus VIP can transform your marketing strategy: Continental brunch served to all attendees
April 21 and April 28 events are available to all local businesses. Pick the date that works best for you.
10:30 a.m.
701 N. Andrews Ave.
Fort Lauderdale, FL 33311
Let’s work together to grow your business risk free. Innovation and technology come together to supply a market in demand for great deals and great places to enjoy. Perks Plus VIP just may be the solution you have been looking for to have your best summer in business ever.
Bobby Blair is an LGBTQ media pioneer and leader known for his philanthropic work on behalf of the LGBTQ+ community. A Florida native, he lives in Fort Lauderdale with his longtime partner, Brian Neal. Blair was inducted into the GLBT Hall of Fame in 2015.
