In nearly two decades as a publisher serving our LGBTQ community, I have never witnessed loyalty as powerful as it is today. Our community stands united — ready to rally behind LGBTQ-owned businesses and true ally brands that show up for us when it matters most.
This is not just another marketing opportunity — it’s a chance to amplify the voice of our community when it’s needed most. By investing in campaigns that speak directly to LGBTQ audiences, you’re not only growing your business, you’re fueling a movement. You’re helping ensure our stories are told, our rights defended, and our fight for equality strengthened for generations to come.
When you choose to stand with us, you don’t just earn loyal customers — you become part of something bigger. Together, we can lift each other up, drive progress forward, and build a future where everyone, everywhere, is seen, valued, and free to thrive.
When it comes to loyalty, engagement, and impact, few audiences rival the LGBTQ community. With an estimated spending power exceeding $1.7 trillion in the U.S. alone, LGBTQ consumers make up what would be the 10th largest economy in the world — surpassing the entire economies of Australia, Canada, and South Korea combined.
This robust market is not only sizable but also fiercely loyal. Recent surveys show that more than 75% of LGBTQ adults and their allies say they would switch brands to one that is known for being LGBTQ-friendly.
Expand Your Reach With the Right Messaging
In a marketplace flooded with generic ads, LGBTQ consumers gravitate toward brands that speak directly to their experiences and values. It’s not just the LGBTQ community that notices — Millennials, who now command $2.45 trillion in spending power, are 60% more likely to engage with brands that take a stand on social causes, including LGBTQ equality.
The Takeaway: Invest in Loyalty and Growth
Whether you’re an LGBTQ business owner looking to grow your footprint or an ally brand ready to expand your customer base, the numbers speak for themselves. With the OutSFL print and digital platform, you have a trusted team with decades of experience and a proven track record of driving high ROI for brands that value this powerful consumer market.
Ready to Connect?
OutSFL is South Florida’s premier LGBTQ print newspaper and digital platform, serving as the trusted voice for the region’s vibrant community. With deep roots and strong ties to local businesses, OutSFL reaches thousands of loyal readers who rely on it for news, nightlife, and culture. Its engaging print editions and robust online presence amplify LGBTQ stories and amplify brands that care about inclusion. For advertisers, OutSFL is a direct line to a powerful, loyal audience ready to support businesses that reflect their values. It’s more than media — it’s community, connection, and impact.
Bobby Blair is an LGBTQ media pioneer and leader known for his philanthropic work on behalf of the LGBTQ+ community. A Florida native, he lives in Fort Lauderdale with his longtime partner, Brian Neal. Blair was inducted into the GLBT Hall of Fame in 2015.
