Promoting Your Music on Spotify: A Short Musician’s Guide

  • This content was produced in a partnership with Emma Vang

Courtesy photo.

The times when we had to buy EPs and long plays to listen to new or favorite music are long gone. Today, three online mastodons, namely, YouTube Music, Apple Music, and Spotify, rule the musical world. Among them, Spotify has become the leading launchpad for emerging artists and independent creators.

It’s reasonable for a music creator or a popularizer of music to get some essentials about how to promote a Spotify creator’s account. That’s what we offer you to read about today. 

The Easiest Way to Reach Out to Your Spotify Audience

Let’s be sincere, if you want to promote your Spotify account, professional support is vital. With the help of a company like PromosoundGroup, you can tap into audiences with ease. From the very start, your music will be presented more effectively to reach the right listeners to get maximum feedback and become popular. An expert promoter can help you achieve the following:

  • Fast growth of your audience and thus, your fan community. A promoter can buy Spotify monthly listeners to activate the interest of real fans. In this way, you get more listeners than ever.
  • Specialists help you release your tracks and music on the platform to meet the requirements of playlist representation. Thus, your tracks or podcasts will enter top playlists and become visible to a wide audience according to their preferences and queries.
  • Working with SEO and promotion pros is your chance to sell more. It is applicable for both your music-making ideas and for the merch you sell. Spotify allows it too.

In the end, what’s so special about experts’ launch for your Spotify promotion? Just math! If you compare your investments in promotion routines with time wasted and fruitless attempts to find your way, you’ll be greatly surprised by the ease and profitability. Your fast and consistent rise fully depends on the expertise and skills of your promoter.

A Harder Path You Can Start to Get Recognition on Spotify

Once you register on Spotify as a music creator, you have to promote yourself. The next must-do activities may help you in this.

1. Registration as an artist on Spotify for Artists.

2. Regularly sending your tracks to Spotify editors to approve them. Once approved, your tracks can be added to Spotify’s editorial playlists and algorithmic recommendations.

3. Constant checking of Spotify stats for your tracks (you can get it on Spotify for Artists/Audience and Spotify/Music on the service’s monitoring panel).

4. Development of your visual style and design. Covers and recurring videos made in Canvas help improve your visibility, and people share someone’s track more eagerly if it has a Canvas cover, as Spotify analytics say.

5. You have to hold live events if you want to stay afloat. Spotify offers an in-app Live Events Feed for that.

So, your path on Spotify requires more from you than playing good music or writing it. You have to be an SEO pro, a visual designer, and a content manager at once to cope with all that.

Bottom Line

Spotify is not as hard to overtake competitors as YouTube, yet it requires unique content and your effort to promote your music. That’s why there are two basic ways to get subscribers and viewers for your Spotify music channel. The first is your personal effort in promo activities. It is constant communication with the service’s reps and adding your music to top playlists manually. The second is launching promotion pros to your project. This way requires investments, yet its quickness and efficiency are beyond your expectations. Whichever path you choose — self-promotion or expert guidance — remember that Spotify rewards consistency and creativity. Keep refining your sound, engage your fans, and let professional support like PromosoundGroup help you turn your passion into a sustainable career.

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